DRXCRM runs Facebook and Google campaigns built specifically to bring more bidders to your auctions and more sellers to your consignment pipeline — then hands you a database of your own contacts you can re-market to, forever.
You need bidders in the room and sellers bringing you inventory. Most agencies only know how to run one kind of ad. We built separate playbooks for each, because a Facebook ad that gets someone to register to bid looks nothing like one that gets a consignor to call you about their estate.
Facebook campaigns targeted to collectors, buyers, and category-specific audiences within your reach — driving them to a dedicated landing page built for one auction at a time. Google Ads bidder campaigns are added on the Premium tier.
Included on the Premium tier, this is a separate campaign built to reach people sitting on estates, inventory, or equipment who need an auction house they can trust — turned into inbound consignment leads.
You approve the auction calendar. We do the rest — from ad creative to the text message that lands in a bidder's pocket within a minute of signing up.
Facebook campaigns built for your specific auction — creative, targeting, and a landing page tailored to the category, whether it's fine art, industrial equipment, or an estate sale. Ad creative is included at every tier; Google Ads and consignor campaigns are added on the Premium tier.
The moment someone submits the form, they get an automatic text confirming the auction date, time, and location. No delay, no manual follow-up, no bidder forgetting why they signed up.
If a bidder texts back asking about registration, lot previews, or pickup logistics, our AI responder answers immediately — around the clock, without your team lifting a finger.
Real-time visibility into every bidder and every consignor lead — source, status, and contact history — so you always know exactly which campaign is filling your room.
Most agencies hand you a lead count and keep the database. We hand you the database. Every bidder and every consignor we bring in becomes a contact you own outright — re-marketable by text or email, for every auction you ever run, with no lock-in.
Export your entire contact list anytime. Nothing is held hostage.
One click to notify every past bidder about your next auction.
Separate lists for art, equipment, or estate — target the right audience.
Bidders and consignors tracked separately for the right message, every time.
| Contact | Type | Last Auction | Status |
|---|---|---|---|
| Angela Ruiz | Bidder | Spring Estate Sale | Active |
| Kessler Farms LLC | Consignor | Industrial Liquidation | Repeat |
| Tom Bradbury | Bidder | Fine Art Auction | Dormant |
| Patricia Nunez | Consignor | — | New Lead |
| Warehouse Direct Co. | Bidder | Equipment Auction | Active |
Every lead becomes an asset. Once someone bids with you or consigns with you once, we make it effortless to bring them back for the next auction — without paying to find them again.
Text your entire bidder list — or just the ones interested in a specific category — the moment your next auction goes live. Included starting on the Growth plan for SMS lists of up to 5,000 contacts, with 98% open rates.
Already on Constant Contact? Our Premium tier manages your account entirely — design, sequences, list hygiene, and reporting — inside the tool you already use.
Build custom and lookalike audiences from your own contact list to find more people who look exactly like your best bidders and most reliable consignors.
One of our active auction clients runs on this exact system today. That "Get Your Promo Code" form is the same lead capture engine described on this page — name, email, and phone in, an instant text with a personal promo code out. Live auctions run seven days a week across vehicles, electronics, home goods, industrial equipment, and jewelry.
We're glad to walk through the real account — live campaigns, real cost-per-lead, and the exact dashboard your team would use — on your free audit call.
Book My Free Audit →Different inventory means different buyers, different ad hooks, and different targeting. Our campaigns start smarter because they're built specifically for your category from day one.
Large marketplace platforms charge ongoing fees and keep the bidder relationship on their turf. DRXCRM builds a direct-to-you pipeline that gets cheaper and stronger every month, because the database compounds instead of resetting.
| Capability | DRXCRM | Marketplace Platform | Generic Agency / DIY |
|---|---|---|---|
| Owns the bidder & consignor data | You do, permanently | Platform retains it | Varies, often agency |
| Dedicated seller/consignor campaigns | Built specifically for this | Not typically offered | Rarely, if ever |
| Instant SMS lead notification | Under 60 seconds | No | No |
| Ad creative included, every tier | Yes | No | Usually extra cost |
| AI chat for bidder questions | Included from Growth | No | No |
| Ongoing platform commission | None | Ongoing take rate | None |
| Email marketing management | Included on Premium | No | Extra cost, if offered |
Every tier includes bidder campaigns, ad creative, landing pages, instant SMS, and your own live dashboard.
In 20 minutes, we'll review your current setup and show you exactly what a bidder and consignor campaign would look like for your auction house — no cost, no obligation.